I love the message of this new cosmetic company. From their website:
"We each have young daughters involved in dance and the performing arts. One day as we were applying stage makeup to their tiny faces, we noticed the names of the products they were pulling out of our makeup bags. Names that were inappropriate and portrayed explicit, sexual connotations. It wasn’t until that moment that we realized the messages we had been supporting. Not only did we not want to expose our daughters to that type of profanity, we didn’t like the message that these products were sending. We want our daughters to know that beautiful isn’t defined by sexy. Beauty can and should be defined by so much more! Beautiful is confident, strong, loyal, and caring. And that is where the Shine story begins."

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